Suraj Geneca Private Limited is a leading Biotech company engaged in developing producing and marketing high yielding improved seeds of hybrids and varieties of field and vegetable crops. Suraj Geneca has multitude of activities which includes plant breeding research and hybrid seed development , genetic enhancement research, seed production , processing & packaging, marketing & sales and consumer services.
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Suraj Geneca Private Limited was started on 28th October, 2016 after a successful experience to run a Limited company namely Suraj Cropsciences Limited as a leading company in the major states of the Country. This company has started to have a vision in the mind to cater the major population of North & West Indian states of the country. Accordingly, company has made a plan to develop and sale the products to suite the climatic conditions of north & west part of the country. The company is moving ahead successfully with the same goal.
Suraj Genecais focusing on enhancing productivity of crop plants per unit resources with better profitability to the growers & maximum satisfaction to the consumers. We address emerging challenges in agriculture like climatic change, water scarcity, post harvest losses and applied input use efficiency through our innovative products. R&D activities are supporting seed business of SGPL with strong commitment of improving productivity and profitability of all the field and vegetable crops, company is dealing with. SGPL has placed highest emphasis on Genetic Enhancement (GE) programs in order to develop superior recombinants and trait specific value added products by integrating novel genotypes through conventional plant breeding. Wheat, Paddy, Pulses, Mustard &Rapeseed in field crops and Okra, Chillies, Tomato,Bottlegourd , Spongegourd&Bittergourdin vegetable crops are our mandatory crops for genetic enhancement and plant breeding research. Germplasm is of paramount importance to SURAJ GENECA. We have acquired large number of Germplasm of all our mandatory crops. They are being evaluated and integrated in crop improvement programs.
The Suraj Geneca has operating from seed processing plants located at two places where the seeds are processed, stored and packed with the help of modern machineries and state of the art technology in Gujarat and Uttar Pradesh. In addition to these two customprocessing plants, company is also hiring temporarily time to timeextra custom seed processing and storage facilities in various states i.e. Telangana, Rajasthan, Madhya Pradesh & Uttarakhand to enable proper supply of seeds and in time.
A hired seed technology facilities of Suraj Geneca equipped with precision rapid testing equipments and highly trained professionals to ensure timely supply of quality seeds in large quantity. Quality of seed is ensured through Grow Out Test coupled with rigorous testing for Germination, seedlingvigour and Genetic Purity.
The dominance of the Organization in the marketing of its seed is because of the clear and passionate vision, competitive price as well as the eagerness of business of promoter Directors. The Company has a very well devised strategy of persuading, converting and employing people on different strategic locations who will start a chain of reaction of simultaneous word of mouthing and publicity that actually helps it to multiply the marketing effect. We provide most scientific problem oriented after sale service ensuring full realization of yield potential of high quality & high yielding seeds.
Genetic Enhancement Crop
Genetic Enhancement (GE) programs in order to develop superior recombinants and trait specific value added products by integrating novel genotypes through conventional plant breeding. Below are our mandatory crops for genetic enhancement and plant breeding research.
Mission
Suraj Geneca takes products to be used in agriculture as carrier of prosperity. Witnessing tremendous impact of bio-technology based practices in eradicating the hunger and improving quality of life of people in India.
Vision
To develop, acquire and apply advanced bio-technological methods in crop improvements to enhance quality and productivity as well as to create value for customers by adopting"Simply Ethical" practices.
Suraj Geneca has committed to make available high quality products at right time and at optimum price. We strive hard to meet the expectations of the customers.
New genotype need to provide increased yield per unit land, water, energy, labour and investments. New possibilities opened up by frontier of technologies are to be harnessed to achieve higher productivity on our ecological sustainable basis. Biotechnology applications with genetic engineering are to be exploited for developing new varieties that have drought, salinity and heat tolerance to be grown in waste soils and adverse weather conditions.
No one organization whether public or private can meet the challenge of feeding growing global population alone. But, each of us can commit to do our part and hold our-self accountable to make meaningful contribution to feed the future. Suraj Geneca has set measurable goals and contributes to the world food security.
For Suraj Geneca, Quality & Growth is a never ending process, we strive hard to continuously enhance the quality and productivity of seeds to ensure growth of all and achieve new horizons in the business.
There is great potential for biotechnology as tool in crop improvement. Despite the risk in such upstream research Suraj Geneca is contemplating to involve more in this work to facilitate the rapid exploitation of new techniques and attaining targeted improvement in crop plants for achieving advances in sustainable yield increases demanded in the face of expanding world population and shrinking land resources.
Have A Look On Our Industry's Overview :
Indian agriculture has come a long way since the Green Revolution of the late 1960s. India presents an interesting scenario: both GDP and food grain production in the country have risen faster than the growth in population over the last 50 years. But now the situation is becoming alarming as the agricultural growth has been static in recent years. The enormity of the problem is indicated by the fact that the during the 10 year period 1997-98 to 2006-07, our food grain production has grown at an average annual rate of only 1%. Interestingly, while the nation rejoices at the recovery in foodgrain production at 252.00 million tons in 2015-16 with 6.6% growth, the fact remains that it is only marginal increase over the production of 233.88 million tons in 2008-09. The total demand estimate for food grains will touch 280 million tons by 2020. To achieve the forgoing amount of production a growth rate of 4% in agricultural sector has to be maintained over next 15 years. It is very important that the economic growth fosters social equity. For this the agricultural growth should be in the forefront of our national GDP growth.
Therefore the focus of the Second Green Revolution or the so called “Evergreen Revolution” is on ensuring food and nutritional security to the Indian populace especially below poverty line population which constitutes around 28% of the Indian population. With practically no more land to farm and some depletion of the agricultural land, this miracle is not easy to achieve. Science and technology have to play a big role. High productive seeds, private sector involvement and expenditure on long stalled irrigation schemes are the keys to achieving higher production. Hence a Second Green Revolution that maximizes productivity and generates income and employment opportunities for the rural population is need of hour. As the most critical of all farm inputs in agricultural production, Seed holds the key for increased productivity. Coupled with biotechnology and other crop improvement technologies, seeds offer tremendous opportunity for improving the productivity of Indian Agriculture.
Indian Seed Industry Current Status and Future Growth:
Indian seed Industry is one of the most mature and vibrant one in the world currently occupying the 6th position with nearly 20000 Crores turnover. During the past 5 years the Indian Seed Industry has been growing at a CAGR of 17% compared to global growth of 6-7%. In value terms the major growth has come from the increased adoption of Bt. cotton hybrids, single cross corn hybrids and hybrid vegetables.The volume growth has mainly come through increased Seed Replacement Rate in crops like Paddy and Wheat. Indian seed industry is undergoing wide ranging transformation including increased role of private seed companies, entry of MNCs, joint ventures of Indian companies with multinational seed companies and consolidations.
Growth of Seeds Industry in India:
Indian Seed Industry is poised to grow at a CAGR of 20 % for next 4 years. By 2019, IndiawillrankatNo3or4intheGlobalSeedBusiness.
Kindly note that the Indian Seed Industry has grown from Rs 5,200 crores in year 2008 to Rs. 20,000 crores in year 2018.
The optimism is based on the following facts:
Though there may not be significant increase in the market size of Hybrid Cotton, the value additions like
Herbicide tolerance will significantly improve the market value.
Adoption of high value single cross maize hybrid seed is growing fast.
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With the IPR in place through Protection of Plant Varieties (PPV ) & Farmer RightsAuthority (FR) Act more private bred open pollinated varieties in rice, wheat andsoybean will be available to the farmers.
The Seed Replacement Rates will improve with the raising farming income and profitability.
New Biotech traits will further boost the Seed Market Value.
This growth is expected as a result of many drivers, some of which have been addressed below. All the drivers should work in tandem to achieve the goal. They are interlinked and not exclusive. For example, the improvement in SRR will happen through technology up gradation and extension work and the government policies will be crucial in achieving this growth.
The Growth Divers :
Inherent strength of India :
India is blessed with 2nd largest arable land, 15 major agro-climatic zones in the world and 46 soil types out of total 60 types of soil in the world. This diversity gives us opportunity to conduct breeding and evaluation research for most parts of the world. More importantly, the Indian farmer is innovative and quick adopter of new technologies. The example of adoption of Bt cotton is quoted worldwide. The inherent strength of the country is a combination of values, culture and traditions apart from physical properties. This has been demonstrated to the whole world by attaining self-sufficiency in food grain production through the Green Revolution.
Improvement in Seed Re placement Rates (SRR) :
While the seed replacement among hybrids in crops like Cotton, Sun flower, Bajra, and Jowar is very high, the SRR in OPVs is suboptimal in Indian Agriculture. To achieve the future growth, the industry along with public extension system needs to improve the SRR from current status by 20 to 30% depending on the crop.
The immediate need is to improve SRR in food crops like Paddy, Wheat and Pulses. The private Industry has entered into this area with significant Research & Development investments after Protection of Plant Varieties (PPV) & Farmer Rights Authority (FR) Act enactment, and we can see the growing market for proprietary varieties in these crops. Maize is another crop where the SRR is very low in certain agro- climatic zones like Rajasthan the state with largest maize area. Suitable hybrids for this region shall see steep growth in SRR.
New Technologies :
Seed is the basic carrier of technologies to improve productivity. The whole world was amazed to see at the rate of adoption of Bt. cotton. Here the new technology means any innovation in seed which the farmer finds good value for money. It can be a biotech trait and/or new hybrid/ variety and/or value addition to seed. Apart from Public investments in Research & Development, there has been spurt of major investments by private sector in Biotech/Breeding Research. The private industry is also sponsoring research in the National and International research institutions either individually or through consortium platform. We can expect hybrids in rice with wider adaptability with fine grain quality. This will push the growth of seed industry in a very significant way.
Genetically Modified(GM) Crops
Biotech traits on several important crops are ready for launch at various stages of regulatory process.
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Taking the new agronomic practices to the farmers is a challenge. One cannot expect every useful information to have Bt. cotton effect. Therefore it is essential to reach the farmers and train them to practice the cultivation in more effective and profitable way. The existing extension network of the public system is handicapped with lack of knowledge up gradation. Perhaps the best way forward is to have a Public Private Partnership (PPP) extension model with private sector participation either individually or thru the input associations like National Seeds Association of India (NSAI), Fertilizers Association of India (FAI) etc. Some companies have already signed agreements with the state governments to partner in their extension work. This needs to be expanded across the country.
With the increase in the Income there is change in the lifestyle and habits of Indian population to consume more fruits and vegetables. Area and production is increasing due to demand generated by higher incomes. This would create more demand f or hybrid vegetable seed. GM traits will add further value e.g. Bt. Brinjal. The current vegetable seed market size of about Rs. 900 Crores is likely to double in next 3-4 years
With the protection given under Protection of Plant Varieties (PPV) & Farmers Rights Authority (FR) Act, the private sector’s participation has increase d in Research & Development of Open Pollination (OP) varieties particularly in Rice and wheat. It has also facilitated larger participation of production and supply of improved seed by the private sector. New varieties combined with proper extension shall have significant effect on the growth of Seed Industry due to increased SRR.
Geographical expansion
Companies are exploring opportunities in the export markets in Asian countries such as Bangladesh, Pakistan, SriLlanka, Myanmar, Indonesia, and Malaysia and African countries like Tanzania, Ghana, Ethiopia, Nigeria, Sudan and Kenya. The limited availability of hybrid seeds in these countries and the potential adaptability of Indian crop germplasm offer a huge opportunity to the Indian seed players. With minimum incremental Research & Development cost, business expansion can be done in these countries. More than 80 Indian companies have invested Rs. 11300 Crores in East Africa for food grain production & plantation crops. These companies are looking for better seed from India. But before going to foreign lands, we should take the seed to the regions within the country where the Seed Industry is almost non-existent like North Eastern States.
Attractive for Investment
Recently Seed Industry has become very attractive for the investors. Indian investors are eagerly looking for many IPOs from Seed Industry. As the Govt. allows Foreign Direct Investment (FDI) in selected Agri-sectors including seed production, private equity Firms such as Blackstone and Monsanto have taken stakes in Nuziveedu and Mahyco Seeds respectively. The capital infusion will facilitate infrastructure development that is required for faster growth of Indian Seed Industry. These above drivers will have to be simultaneously activated to achieve the set goal. The prospects of growth are in the safe hands of young entrepreneurs / professional who are now managing the Indian Seed Industry.
Seeds Industry Scenario
In India
Global Contribution
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Green Revolution in late 60 s became possible because of unflinching public and political support and policy backing for new technology. The country again needs similar support from all quarters, particularly in policy backing in the following areas
- Enabling environment to encourage R&D, Seed production and distribution.
- The following recommendations of the stakeholders’ interface on GM food crops” held in New Delhi in May 2011 should be positively considered.
- BRAI – Biotechnology Regulatory Authority of India (BRAI) should be made operational so on.
- Regulatory system needs to be efficient and fool proof without slowing down the release process.
- Transparent procedures for testing, clearance and monitoring Genetically Modified (GM) Crops.
- Fiscal Incentives like Tax exemptions, Credit on soft terms, Duty free import of equipment for Research & Development and processing
- Infrastructure building in PPP through nationwide mission mode approach like TUFS.
- Government of India has forecasted to double the income of farmers by 2022. For this mission, improved seed products are the key component to achieve the goal.
The company has multitude of activities in its gamut which includes:-
- Plant breeding research and hybrid seed as well as Research OP V’s development.
- Genetic enhancement research and services.
- Seed production processing and packing.
- Quality assurance, marketing and customer services.
- Paddy, Wheat, Mustard, Rapeseed, Okra, Tomato and Gourds are our mandatory crops for genetic enhancement and plant breeding research.
The company is focusing on enhancing productivity of crop plants per unit resources with better profitability to the growers & maximum satisfaction to the consumers / farmers. The company addresses emerging challenges in agriculture like climatic change, water scarcity, Post-harvest losses and applied input use efficiency through our innovative products. Research & Development activities are supporting seed business of our company with strong commitment of improving productivity and profitability of all the agricultural and vegetable crops company is dealing with. The company has placed highest emphasis on Genetic Enhancement (GE) programs in order to develop superior recombinants and trait specific value added products by integrating novel genotypes through conventional plant breeding. Wheat, Paddy, Maize, Castor, Cotton, Mustard, Soyabean, Pulses in field crops and Chilly, Tomato, Okra and Gourds in vegetable crops are our mandatory crops for genetic enhancement and plant breeding research. Germplasm is of paramount importance to the company. We have acquired large number of germplasm of all our mandate crops. They are being evaluated and integrated in crop improvement programs.
The company has emerged to hold direct seed production involving a vast grower base ofnearly 15,000 and more growers to produce quality seeds. Above all, the production ofhighly refined and quality seeds is of utmost importance to maintain a strong and expandable customer base. Our standards of seeds production have always been above the statutory requirements and thus we ensure in delivering quality seeds to our customers. Wehave different locations for production of different crops. Currently we produce seeds in states like Gujarat, Telangana, Maharashtra, Karnataka, Andhra Pradesh, Rajasthan,Madhya Pradesh, Uttar Pradesh, Haryana, Punjab &Uttrakhand which are located in different agro-climatic zones of the country.
To enhance the productivity and quality of seeds, the company has employed a young qualified field staff, who through their technical discussions on bringing more and more innovation in the seed production process, ensures the production of best quality seeds. The company has employed an exclusive team to handle its wide range of products in variouscategories like cotton seed s, cereals, fiber crops, oil seeds, pulses, vegetable seeds. The processing of seeds takes places around 2 different plants set up by the company as well as wherever climatic conditions favors the seed production. This process is supervised by highly technical & experienced production and quality assurance tea m of the company. At the same time, the Company has started import for required bulk quality vegetable seeds from different temperate countries with well known reliable sources and place in the market for sale after careful Quality clearance from our Quality Assurance team. The Company has made rapid advances from seed production and supply ventures to a commendable position in Research & Development (R&D) and the seed industry in general.
The company believes that quality and service are the foundations for building long lasting relationships with customers, and strives to adhere to these commitments at all times. The company provides the seed growers with:
- Timely supply of foundation seeds.
- High Quality standards of foundation seeds, that makes it easy for seed growers to maintain minimum quality standards.
- Frequent field inspections, that help to monitor quality and give technical support to farmers helping them maximize production and minimize costs.
- Timely communication of quality test results